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Airbnb's New Advertising Campaign Is Freaking People Out
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14.07.2015
On Tuesday, Airbnb released this new ad, entitled “Is Mankind?” Set to the soaring score from Beasts of the Southern Wild, the ad has narrator Angela Bassett asking: “Are we good?" She then whispers, "Go see. Go look through their windows so you can understand their views. Sit at their tables so you can share their tastes." When taken out of context — say, in a tweet — the lines from the ad are pretty creepy. Twitter users have already expressed how uncomfortable they are with the ad and others have questioned the company’s marketing strategy, while wanting to make sure if Airbnb has its science straight. Mostly though, viewers were just plain creeped out.
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