An American Sign Language Ad Will Test Your Ability to Like Facebook Videos

Video is the next big wave for the internet, but it has two major enemies: viewers don't stick around too long, and autoplay is the enemy of a civilized Web experience. This is a problem for which billions of dollars at stake over $12 billion in mobile ad spending by the end of 2015, according to estimates from eMarketer. A new Facebook campaign from Hotels.com attempts to command your attention with videos that evade autoplay by offering two experiences.

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