Spain: AliExpress to open first physical European store in Madrid

W/S AliExpress physical store opening, Xanadu shopping mall, Madrid
M/S AliExpress physical store opening
W/S Scooters
M/S Headphones
M/S Drone
M/S Woman looking at dresses on screen
M/S Drone flying
SOT, Ana Millan, Mayor of Arroyomolinos (Spanish): "Without a doubt, it's a pleasure for Arroyomolinos that a company like this has chosen our region and, of course our country, Spain, to open their first physical store."
M/S Robot vacuum cleaner
M/S Sign: "AliExpress Plaza"
SOT, Ana Millan, Mayor of Arroyomolinos (Spanish): "They will have all our support, as long as they create wealth and employment, but [this] has just been the first contact, to know each other, see our faces, and from now on start to work together so we can know how many jobs can we talk about and how much investment it will bring to our town."
M/S AliExpress employee with inscription on T-shirt (Spanish): "Keep calm and ask me"
C/U Watch
C/U Phone
W/S Visitors strolling in AliExpress store
SOT, Eduardo Pisa, Categories Director of AliExpress Spain at Alibaba Group (Spanish): "The strategy is not only focused on turnover, but also on letting the customer know the existence of Ali Express Plaza and generate an experience which is completely complementary to the buying-online-experience."
M/S Visitors in AliExpress store
C/U Watch
C/U Earphones
M/S AliExpress store
SOT, Eduardo Pisa, Categories Director in AliExpress Spain at Alibaba Group (Spanish): "Spain is the third country, after Russia and the United States, in terms of customers, turnover, customer interaction with our platform and it's the country where we decided to begin our journey into the European market."
W/S Inside of Xanadu shopping mall
W/S Entrance of Xanadu shopping mall
SCRIPT
Chinese retail giant AliExpress raised the curtain on its first physical store in Europe on Thursday, ahead of its opening which will take place this Sunday in Madrid.
Footage shows the store's first visitors and media strolling through the outlet in the Xanadu shopping centre, where phones, drones and watches were on display among other items.
The mayor of the Madrid municipality of Arroyomolinos Anna Millan welcomed the choice of the location for the 'offline' store and added that "AliExpress has their support as long as they create wealth and employment."
Eduardo Pisa, Categories Director of AliExpress Spain, explained that the new store aims at generating an experience that is "completely complementary to the buying-online-experience."
AliExpress, which is part of the Alibaba group, first experimented with physical stores in Madrid at the end of 2018, with a one-day pop-up store inside the Sanchinarro mall.