Nike Demands That Women Be Even More Active

Nike has launched a new initiative, #BetterForIt, to inspire women everywhere to be more active, take on new challenges and conquer personal goals—whatever they may be. Described as "more than just a hashtag," the athletic company wants women to embrace fitness and sports in the ultimate "rallying cry." Whether it's completing one more pushup or running your first half-marathon, Nike wants #BetterForIt to help women reach new heights in their athletic endeavors.