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How to Craft Content Strategies for Generation Z
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06.06.2015
In an age where multitasking meets fear-of-missing-out (FOMO), the average attention span is down to eight seconds.
How do we — as brand builders, social strategists and communications professionals — deliver effective content to captivate this audience before they move on to taking their next selfie?
Good content comes in small packages: Keep it short and sweet, see what resonates best and rinse and repeat. Another tip for marketers is Speak their language, Brands must be able to decipher the code to identify and craft meaningful content that makes Gen Z'ers feel at home.
How do we — as brand builders, social strategists and communications professionals — deliver effective content to captivate this audience before they move on to taking their next selfie?
Good content comes in small packages: Keep it short and sweet, see what resonates best and rinse and repeat. Another tip for marketers is Speak their language, Brands must be able to decipher the code to identify and craft meaningful content that makes Gen Z'ers feel at home.
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