'Blood-stained' activists offer themselves as 'human meat' in vegan protest

Pro-vegan activists stripped down to their undies, splattered themselves with fake blood and wrapped themselves like human meat to decry the human consumption of meat in Sofia on Sunday.
The protest coincided with St. George's Day in Bulgaria, in which a whole lamb is roasted and served as part of tradition.
"This is a barbarian tradition which must not be a part of our living standards and our way of life in the 21st century," President of Bulgarian vegan union Nikola Donev said speaking of the tradition.
The Bulgarian vegan union, the organiser of the protest, describes itself as an "animal rights advocacy organisation, aiming to spread veganism in Bulgaria."