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Google Sexes Up Car Ads On Mobile Search
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02.06.2015
Google is replacing its boring text-only search ads on mobile phones with flashy, gorgeously produced photo versions — likely for a price.
Bhanu Narasimhan, the product management director at Google AdWords, "Text ads are informative, but there's not much emotion there."
The eye-catching, overhauled visual ads, which are now available for cars like the Dodge Challenger, allow you to flip through photos, research product information and book reservations directly from the search screen—a major departure from the text ads that fade into the general noise of search results.
Bhanu Narasimhan, the product management director at Google AdWords, "Text ads are informative, but there's not much emotion there."
The eye-catching, overhauled visual ads, which are now available for cars like the Dodge Challenger, allow you to flip through photos, research product information and book reservations directly from the search screen—a major departure from the text ads that fade into the general noise of search results.
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