Facebook's 'Low Bandwith' Emerging Market Strategy

Emerging markets like India, Turkey, Kenya and Indonesia have millions of eager internet users but lag in internet infrastructure, with low-technology smartphones, spotty or slow Internet service.
Facebook plans to boast a user base of 1.44 billion people, but there are still wide swathes of its own audience and millions of would-be Facebookers that the social network remains unable to effectively reach.
The social network's answer — at least for now — is the Creative Accelerator program.
Based on technology that can read how fast or slow your connection is, the Creative Accelerator works with advertisers including Coca-Cola, Nestlé, condom-maker Durex and soapmaker Lifebuoy to craft ads targeted at emerging countries, crafted for every device from a basic smartphone to an advanced iPhone 6 Plus.