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The crowd of software developers in San Francisco's Moscone Center roared when Apple chief executive Tim Cook declared that the company's new music service will "change the way you experience music forever." Apple Music, which will launch in the U.S. later this month with an on-demand streaming service, a curated radio station with experienced DJs and a MySpace-style platform for artists to share their own work, will be what new Apple music exec Jimmy Iovine calls an "ecosystem." "Music industry's a fragmented mess," Iovine, who with Dr. Dre sold Beats Electronics to Apple last year for $3 billion, said Monday morning at his first Worldwide Developers Conference keynote. "You want to stream music, you can go over here; if you want to stream some video, you can check some of these places out; you want to follow some artists, there's more confusion for that. So I reached out to Tim Cook and [veteran Apple exec] Eddy Cue and said, 'Guys, can we build a bigger and better ecosystem with the elegance and simplicity that only Apple can do?'"



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