Florence Welch Battles Self in 'Ship to Wreck' Video

Before Florence and the Machine took the stage Sunday at Coachella, the band made their presence felt when they debuted their new music video for "Ship to Wreck" on the big screens at the Indio, California festival. The well-choreographed video, the latest off Florence Welch and company's forthcoming LP How Big, How Blue, How Beautiful , finds the singer parading around her cramped apartment while her slightly blonder alter ego wreaks havoc on her relationships. That sentiment is apparent in the single's Vincent Haycock-directed music video where Welch is constantly conspiring against herself, continuing the singer's themes of duality previously featured in the music video for the album's title track .