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Doing It For the Money: Yahoo is Watching You!
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27.05.2015
A U.S. judge ordered Yahoo Inc to face a nationwide class-action lawsuit accusing it of illegally intercepting the content of emails sent to Yahoo Mail subscribers from non-Yahoo Mail accounts, and using the information to boost advertising revenue.
In a decision late Tuesday night, U.S. District Judge Lucy Koh in San Jose, California said people who sent emails to or received emails from Yahoo Mail subscribers since Oct. 2, 2011 may sue as a group under the federal Stored Communications Act for alleged privacy violations.
Holders of non-Yahoo Mail accounts accused Yahoo of copying and then analyzing their emails, including keywords and attachments, with a goal of creating "targeted advertising" for its subscribers, in addition to detecting spam and malware.
The Sunnyvale, California-based company in 2014 generated 79 percent of its revenue from search and display advertising.
Yahoo and its lawyers did not immediately respond on Wednesday to requests for comment.
In a decision late Tuesday night, U.S. District Judge Lucy Koh in San Jose, California said people who sent emails to or received emails from Yahoo Mail subscribers since Oct. 2, 2011 may sue as a group under the federal Stored Communications Act for alleged privacy violations.
Holders of non-Yahoo Mail accounts accused Yahoo of copying and then analyzing their emails, including keywords and attachments, with a goal of creating "targeted advertising" for its subscribers, in addition to detecting spam and malware.
The Sunnyvale, California-based company in 2014 generated 79 percent of its revenue from search and display advertising.
Yahoo and its lawyers did not immediately respond on Wednesday to requests for comment.
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