NBA and Twitter Team up to Turbocharge the NBA Finals Experience

A first-of-its kind partnership between Twitter and the world's top pro basketball league aims to raise the NBA Finals to new heights for fans online.
When the Cleveland Cavaliers and Golden State Warriors tip off in Game 1 on Thursday night at 9 p.m. ET, fans will be able to follow the action via a custom timeline unlike others they may have seen before. They'll also be able to tweet hashflags, the graphics that have become a hit with World Cup followers. Twitter has experimented with custom timelines before, including for the most recent NFL season, but the NBA Finals timeline represents the first official partnership between the social media company and a major sports league. And it's raising the experience to another level.
Twitter users on most iOS and Android apps can access the NBA Finals timeline by searching #NBA or #NBAFinals on their mobile devices.