Brands (and Puppies) Flock to Periscope, Twitter's New App for Broadcasting Videos

Name: Brands (and Puppies) Flock to Periscope, Twitter's New App for Broadcasting Videos
Uploaded: 2015-03-28T17:10:12+02:00
Duration: 43 s
Description: It's an ironclad rule of social media: If you launch it, the brands will come. Marketers flocked to Periscope, Twitter's new live-streaming application, within hours of its launch on Tuesday. Some brand accounts used the service to broadcast exclusiv

4 28.03.2015

It's an ironclad rule of social media: If you launch it, the brands will come. Marketers flocked to Periscope, Twitter's new live-streaming application, within hours of its launch on Tuesday. Some brand accounts used the service to broadcast exclusive, behind-the-scenes footage; others held spontaneous question-and-answer sessions with customers and fans. Others went straight for what works best on the Internet: puppies. Periscope's polished feel, ability to share replays and, of course, its close tie-up with Twitter, has quickly attracted some big names.  

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