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Controversial Hashtag Campaign Sparks Flame War At T-Mobile on Twitter
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15.05.2015
When it comes to taking shots at its larger rivals, T-Mobile never settles.
In looking to turn Verizon's Never Settle Twitter slogan on its head with their own hashtag campaign, T-Mobile has sparked controversy on the social media site.
The carrier shelled out around $200,000 to place the jab in the promotional spot at the top of Twitter's trend list on Thursday, with #Never Settle For Verizon.
But click on the hashtag and the vast majority of tweets are mocking the carrier for featuring Verizon so prominently in its ad.
Outspoken T-Mobile CEO John Legere is known for not mincing words when it comes to his contempt for the fourth-place carrier's bigger rivals.
In looking to turn Verizon's Never Settle Twitter slogan on its head with their own hashtag campaign, T-Mobile has sparked controversy on the social media site.
The carrier shelled out around $200,000 to place the jab in the promotional spot at the top of Twitter's trend list on Thursday, with #Never Settle For Verizon.
But click on the hashtag and the vast majority of tweets are mocking the carrier for featuring Verizon so prominently in its ad.
Outspoken T-Mobile CEO John Legere is known for not mincing words when it comes to his contempt for the fourth-place carrier's bigger rivals.
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