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Twitter's New App to Learn More About You-sers
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11.06.2015
Twitter is about to get a lot better at showing you ads for news apps.
Twitter announced Wednesday advertisers are now able to show you ads based on the apps you've previously downloaded.
The new tool, which is available now to advertisers, is officially called "installed app category targeting." The goal is to allow marketers to target their ads specifically to users who have previously installed similar apps.
Twitter announced Wednesday advertisers are now able to show you ads based on the apps you've previously downloaded.
The new tool, which is available now to advertisers, is officially called "installed app category targeting." The goal is to allow marketers to target their ads specifically to users who have previously installed similar apps.
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