DUMP TRUMP: LATINO COMSUMERS WIELD NEW CLOUT IN MODERN AMERICA

When Donald Trump described Mexican immigrants as rapists and drug smugglers last month, Latinos took to social media to express their outrage and urge businesses to sever ties with the billionaire presidential candidate. In short order, more than 10 organizations canceled their deals with Trump, in what Latino activists are calling an unprecedented recognition of their economic clout. Latino spending power will hit $1.5 trillion this year, up 50 percent from 2010, according to the Nielsen Co. At an average age of 27, the Hispanic population is a decade younger than the U.S. average and just entering the prime of its earning power.



wochit_news